Producer Dan Farber had an exciting and young introduction to the world of music. Born in Israel, the Los Angeles-based producer began touring the world as a writer and producer for some of Israel’s biggest hip-hop acts before he was even 18 years old. He recently signed to Atlantic Records/Big Beats Records, under which he will be releasing new music and a three-part video series. Farber just released “Time For Living,” which serves as an enticing introduction to his upcoming project.
“Time For Living” showcases a darker side of dance pop, as is demonstrated both sonically and visually through the music video. The single features the poignant voice of Boy Matthews, who gained recognition for co-writing and singing on Duke Dumont’s 2015 hit, “Ocean Drive.” Matthews’ haunting vocals pair seamlessly with the production, creating a build-up of anticipation leading up to the first percussion drop in the chorus. The music video echoes a similar sentiment, focusing on two distressed girls in a convertible car. “Time For Living” is the introduction of a three-part video series directed and produced by Gigi Ben Artzi. The rawness of the song and video demonstrate the honesty from which “Time For Living” was created. “I guess the time is now if there’s a time for living,” Matthews sings, reminding listeners to be present in the moment and grateful for each moment.