One of Australia’s most prosperous songwriting protégés, Kid LAROI, rocketed to fame at the end of the last decade, in large part due to his involvement with Juice WRLD, who coached the teenager in his act as early as 2015. The two teamed up in late 2020 to release “Go,” a chart-topping hit in the successful rapper’s discography.
Jeffrey Charlton Howard was born in Sydney, but he grew up in the outback New South Wales city of Broken Hill. His mother played the likes of Fugees, Erykah Badu, and Tupac for him, which fostered his growing fascination with rap. After returning to the city of Waterloo in Sydney, Australia, at the age of 13, Howard began performing under the name the Kid LAROI. His debut single, “14 with a Dream,” was released separately in 2018. Early that very same year, he became a finalist in the Triple J Unearthed competition and was invited to join Juice WRLD on his Australian tour. The two musicians got together as a mentor-mentee pair, with Juice WRLD helping him to develop in the industry.
Columbia Records and Lil Bibby’s Grade A Productions signed a deal with LAROI in 2019, helping the single “Let Her Go” find a wider audience. 2020 was LAROI’s breakthrough year, however, first with the DJ Lil Tecca collaboration “Diva” and then with his Juice WRLD-assisted hit “Go.”
